PRESS RELEASE WRITING

Press releases (PRs) are sent out to tell stories that are newsworthy, about a particular product or service from your firm. It should be crisp, easy to grasp, and should give the reader, that inquisitive feeling of wanting to know more about the product/service offered. This is why press release writing should be done in an engaging way that would grab the attention of the media as well as the readers! HIC offers expert press release writing services for the clients who are looking to widen the reach of their brand and products. Our PR writers know exactly what the audience would want to read. They try to tie the press release to a current event or the current trend, which makes it a good bait for the probable customers from among the thousands of readers. A well-written press release provides the media coverage that increases the credibility of your brand, and serves as a platform to promote your products & services, even without advertising. It helps lure potential customers to your website and thereby improve the lead generation and sales.